# Profitability by Brand Report Fields

The Profitability by Brand report offers valuable insights into the financial performance of individual item brands over a specified period. This report provides a detailed breakdown of the costs incurred in producing goods, the revenue generated by those goods, and the resulting gross profit for each brand. By leveraging this report, businesses can thoroughly analyze the profitability of their operations on a brand-by-brand basis. This report also helps in identifying the high-performing and low-performing brands and empowers you to refine their sales strategies effectively, maximizing profitability and ensuring sustainable growth.

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### Key Sections of the Report

The report is structured into 5 main sections:

* **Name:** This section displays the name of the brand.&#x20;
* **COGS:** This section details the total cost incurred in producing the goods of the brand. This section provides insight into the expenses directly associated with the production of goods for the specified brand. It is further divided into sub-sections:
  * **Group:** This section breaks down the COGS by the selected time period grouping (e.g., daily, weekly, quarterly, yearly) to track spending patterns.
  * **Total:** This section provides the aggregate cost from the COGS account over the chosen reporting period.
* **Sales:** This section catalogs the revenue generated from sales associated with the brand for each sales account. This helps to indicate the total income generated from the sales of goods for the specified brand. This section is further divided into sub-sections:
  * **Group:** This section details the sales income based on the chosen time frame grouping (daily, weekly, quaterly, yearly, etc.), offering visibility into revenue trends over time.
  * **Total:** This section shows the cumulative revenue received for the reporting period, highlighting the brand's sales performance.
* **Gross Profit:** This section calculates and presents the gross profit for the brand. This is calculated by applying the formula: **Gross Profit = Sales Amount - COGS.** This calculation reveals the Gross Profit margin by brand, allowing businesses to identify which brands are most and least profitable.
* **Total:** The "Total" section at the bottom of the report gives you the total amount of all the sub-sections in the report.&#x20;


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