# Profitability by Brand Report

The Profitability by Brand report is a vital financial document that provides in-depth insight into the financial performance of various brands operated by a business. This report leverages two fundamental financial metrics: the Cost of Goods Sold (COGS) and Sales Accounts. By analyzing these figures, it offers a comprehensive view of the Gross Profit generated by each brand during a specific timeframe. Essentially, this report uncovers the extent of profit each brand contributes to the business, serving as a key tool for strategic decision-making and financial planning.

### Key Features of the Report

1. **Brand-specific Financial Performance:** It offers a detailed breakdown of financial metrics specific to each brand, allowing businesses to assess and compare the performance of different brands within the portfolio.
2. **Cost of Goods Sold (COGS):** This feature highlights the direct costs attributable to the production of the goods sold by each brand, providing insight into the efficiency and cost-effectiveness of production processes.
3. **Sales Accounts Analysis:** It analyzes the revenue generated from sales activities of each brand, offering a clear picture of market demand and sales effectiveness.
4. **Gross Profit Calculation:** The report calculates the Gross Profit for each brand by subtracting COGS from Sales Accounts, presenting a clear view of the profitability of each brand.
5. **Periodic Comparison:** By covering specific periods, this report allows for the comparison of brand performance over time, identifying trends, opportunities for growth, and areas requiring improvement.
6. **Identifies Profit Centers:** The report helps to ascertain which brands are contributing most to the profitability.
7. **Facilitates Strategic Decisions:** Armed with account-specific financial performance, businesses can make informed decisions about where to concentrate resources.

The Profitability by Brand report is an great tool for businesses seeking to understand the financial performance of individual brands within their portfolio.

{% hint style="info" %}
To access this report, go to *Menu > Reports > Sales > Profitability by Brand*
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Upon selecting this option, you will be prompted to select a template. Select the "Profitability by Brand" template and click "Print Preview" to view the report. 

<figure><img src="/files/lNRaW5t9tjvveGACJtPq" alt=""><figcaption></figcaption></figure>

### Profitability by Account Report - Range

XoroERP provides dynamic options for dissecting the "Profitability by Brand" report, making it easier for businesses to scrutinize their financial performances closely. This overview will guide you through customizing the report view to better suit your analytical needs.

**Time Period Selection**

To begin filtering the report:

1. Navigate to the "Range" section located on the right-hand side of the interface.

   <figure><img src="/files/8sAzXykfaW1XhTLNRAF0" alt=""><figcaption></figcaption></figure>
2. Select the appropriate time period for your analysis and click **"Preview"** to refresh the report data.
   * The initial default setting is **"This Fiscal Year-To-Date"**. Additional timeframes are available, including:
     * Today
     * This Month-To-Date
     * This Calendar Year
     * Last Week
     * And others.
3. For a more tailored analysis, select the **"Custom"** option, set the "DateFrom" and "DateTo" fields, and click **"Preview"** to generate a report for the customized period.

   <figure><img src="/files/hr0C1eQIDIA1B4t5GoeD" alt=""><figcaption></figcaption></figure>

**Grouping Data**

After setting the time frame, focusing on how the data is grouped can provide more insightful perspectives. Select the "Group" option to determine how you want to segregate the report's data, particularly for account expenses and revenue within the COGS and Sales sections.

By default, the report is grouped by "Quarter". However, users can opt for more granular categorization, with options including "Day," "Week," "Month," "Year," "Quarter," "Year," "Fiscal Quarter," and "Fiscal Year".

<figure><img src="/files/LlYjGNX831OivLtE8hE7" alt=""><figcaption></figcaption></figure>

By utilizing these filtering and grouping capabilities, you can dissect your business's profitability in numerous ways, identifying trends and making informed decisions based on comprehensive financial data.


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